Online media and advertising are constantly evolving. This is my conglomeration of online media, search engine marketing and other social media news that interests me, and hopefully you.

2.19.2008

Google Video Ads are A'comin'

Google's VP of Search Products and User Experience announced that video ads will start to be displayed on Search Engine Results pages. Those ads with a video ad will feature a plus sign, when clicked, will display the video ad.

Does that mean a double charge for our ads? My biggest fear is that someone might click on both ads, doubling the price, but doing little else.

A little testing and some reporting will go a long way in figuring out if this is a good move for SEMs. It really could be.

Long gone are the days of the uncluttered Google SERP page I guess.