With so many mergers and acquisitions going on, it's antiquated, but refreshing, to see a company look internally at what they can do with the resources on-hand,in order to compete. It's no secret that online advertising is shifting to an auction-based model. Reported by ADOTAS, Yahoo Inc. announced that they will be combining it's Search advertising and Display advertising units under one umbrella with David Karnestedt at the helm, hopefully fixing the holes in both of those divisions.
Yahoo will most-likely be leaning heavily on it's existing search experience and it's newly developed Panama platform, as well as Right Media's platform for display auction-based advertising. Yahoo acquired the remainder of Right Media in late April for approximately $680 million in cash and stock.
Terry Semel stepped down as Yahoo CEO this month. Replacing Mr. Semel is Yahoo co-founder, Jerry Yang.
Yahoo will most-likely be leaning heavily on it's existing search experience and it's newly developed Panama platform, as well as Right Media's platform for display auction-based advertising. Yahoo acquired the remainder of Right Media in late April for approximately $680 million in cash and stock.
"The acquisition of Right Media will further Yahoo!'s goal to create the industry's most open, accessible and vibrant advertising marketplace, which will help democratize the buying and selling of digitally enabled advertising," said Terry Semel, chairman and CEO of Yahoo!.
Terry Semel stepped down as Yahoo CEO this month. Replacing Mr. Semel is Yahoo co-founder, Jerry Yang.
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